Designers involved in #Linked have committed anywhere from 10 to 30 percent of sales via their individual websites through March 31, with many committing beyond that date as public schools are expected to remain closed. The program kicked off on March 14 with 40 brands almost 10 days later, #Linked has ballooned to 119 jewelry designers, a list that extends beyond Neuwirth to include Ana Khouri, Anita Ko, Jemma Wynne, Andrea Fohrman, Nak Armstrong and others. We quickly created some artwork and reached out to our clients to participate.” Said Gadi and Jen Lowitz of IHPR in a joint statement, “Once we heard the news that school systems were shutting down, we immediately started thinking about ways we could use our roles as connectors between brands to do anything at all to help.
Using the hashtag #Linked, the joint initiative is the brainchild of IHPR and Danielle Gadi PR, two public-relations agencies that represent a wide range of independent jewelers. both do extraordinary work and make a difference every day in people’s lives.”īased in Washington, D.C., the No Kid Hungry campaign likewise has been pinpointed by a group of independent jewelry brands to raise funds through sales. “Our Circle of Life diamond pendant has always been one of our most popular designs in the United States. “This is an unprecedented time for all of us, and we must remember those that are most in need,” Peter Webster, president and co-founder of Roberto Coin, tells Robb Report. The pendants are priced between $640 and $3,700, and the program is exclusive to sales via the Roberto Coin website. On Friday Italian jewelry brand Roberto Coin also confirmed it would get involved, with 20 percent of the sales from Coin’s Circle of Life diamond pendants to be donated equally to two programs that focus on ensuring food gets into the hands of those who need it: Meals on Wheels America and No Kid Hungry. Meanwhile, Swiss conglomerate Richemont, which includes Buccellati, Piaget and Van Cleef & Arpels among its luxury brands, has donated $1.4 million to similar programs.
Kering, which owns Italian houses that include Gucci, Brioni and jeweler Pomellato, has committed 2 million euros to hospitals and healthcare programs in four Italian regions significantly impacted by the outbreak: Lombardy, Tuscany, Veneto and Lazio. Soon after, Bulgari parent company LVMH announced it would shift into production of hand sanitizer, employing the factories where pricey perfumes for Dior, Givenchy and Guerlain are manufactured. In early March Bulgari donated 100,000 euros to the research department of Rome’s Lazzaro Spallanzani Hospital, funds earmarked for the purchase of a much-needed 3D microscope. With Covid-19 impacting Italy to a significant degree, larger luxury-focused corporations with Italian brands under their umbrellas were among the earliest adopters of philanthropic programs. Parents are out of work, not making a penny, can’t afford to buy items like formula, food or diapers for their children.” Right now, children are in dire need of basic necessities. “For the past 3 years I have sat on the board of and have seen first-hand how this organization jumps to action in a crisis. “During these uncertain times, my team and I want to make sure we do everything possible to help those impacted by Covid-19,” explained Meyer, who counts Jennifer Aniston, Reese Witherspoon and Kerry Washington among her clients, in a March 17 Instagram post. New York-based watch and jewelry retailer Material Good has committed 10 percent of its online sales to the Food Bank for New York City, while L.A.-based designer Jennifer Meyer has earmarked 20 percent of sales via her website and Instagram to Baby2Baby, which raises funds to provide diapers, clothing and other necessities for children, newborn through age 12, living in poverty. Neuwirth is one of roughly 130 jewelry designers and retailers who have stepped up with philanthropic programs designed to meet both global and local needs. Greubel Forsey's New $680,000 Watch Has 15 Complications That You Can Set With a Single Crown From Rolex to Patek Philippe: 13 Vintage and Pre-Owned Watches for Some Virtual Retail TherapyĪudemars Piguet Painstakingly Recreated a 1943 Chronograph in a New Limited Edition
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